VIP Marketing Tools | Assured Performance Network

VIP Marketing Tools

Exclusive sales, marketing & customer retention programs to
pick from to assist you in growing your business and increasing your profits

Assured Performance has created and assembled several optional marketing programs for you to pick from to help grow your business and increase your profits.

Each program is unique and addresses several different key concerns. You can select the program that is best for your business and fits with your strategy and budget. You can even use your reward dollars at a premium discount.

This program integrates the exclusive VIP Collision Care program and leverages the various VIP tools.

WEBSITE
One of the basic rules of business is to stay one step ahead of the competition. A website is not just a necessity - it's an opportunity.

There's a "window of opportunity" for independent repair shops to expand their business through the Internet.

The Internet is a way for repair shop businesses to draw in new customers, and for current customers to get current information about what's going on at the shop. Also, if your business has a website, you are cutting your costs. That cut cost of marketing can be spent to stay competitive with your pricing.

Every business wants to be a customer's first choice. Building and managing a website can play a significant part in making that happen. The concept of a website extends far beyond just an online presence, it extends to your business' core values and to every online interaction you have with customers and suppliers. In effect, your website creates and maintains your reputation and so reflects your customers' experiences of your organization.

Customers and employees can build up emotional attachments to certain websites, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales. Your website is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong website can make any business stand out from the crowd, particularly in competitive markets.

We have a series of affordable website templates to maximize your visibility starting at $750.00. Feel free to click on any of the thumbnails below or the sample to the right.

Website

Up to 4 page website
Shop name, logo, slogan, hours of operation, services, per page
Customized "About Us" and "Services Offered" pages
Logo placement on home page
Slideshow – up to 10 photos
Content, logo, & photos must be provided by member
Domain name purchase additional fee
Additional hosting & email mailbox (annual fee: $500)

Custom Website

Up to 12 page website
Shop name, logo, slogan, hours of operation, services, per page
Customized "About Us" and "Services Offered" pages
Logo placement on home page
Slideshow – up to 10 photos
Premium websites with drop down navigation
Bold listing in body shop locator website
Customized header graphics
Includes 1 year hosting and email mailbox setup
Includes initial domain name purchase

LOGO DESIGN
The goal of a logo is to use colors, graphics, type and photos to create a single lasting image that captures the essence of a business.

The goal is to put your logo in places customers are likely to see it, and reinforce that recognition pattern with multiple viewings.

A corporate logo is a graphical identity that speaks volumes about your business in the market. It is a symbol that is a visual representative of the organization. It conveys the core values and essence of the company. Another important function of a logo is to create a memorable impression on the minds of viewers. It enables the viewer to easily associate the product with the company. The symbol should also be easily recognizable and provoke a favorable response in the minds of the customers.

The logo is a symbol that provides the customers with instant and powerful brand recognition of your business and the products or services that the company offers, but it is also critical to ensure that the logo sends across the right message to the customer to maintain a consistent brand image and increase customer recognition as a weak message could weaken your overall marketing strategy.

A logo can also clearly reflect that message the brand wants to convey, therefore a strong association between the brand and the logo is inevitable. A logo should not only reflect growth and professionalism no matter how small the company is today, but also ensure that the logo one selects is not dated but can be used effectively year after year keeping in mind how consumers would perceive the company in order to be continually associated with it in the times to come.

Self-explanatory. Always remembered.
Using this logo with your choice of colors for your
company will help customers capture the significance
of your body shop.

Examples of Other Body Shop Logos
Your logo can stand out just like these by using the
logo we have created for you!

LOBBY MAKEOVER
A slick lobby renovation can pay for itself and then some.

Too often, companies define marketing as something that happens “out there,” and ignore the messaging potential of their own physical space.

This package gives you all of the elements you’ll need, packaged at a highly affordable price. Tap into the best designers available to give your business a new and improved curbside and customer appeal. We’ll give you option and look and feel you want, while you focus on running your business. Using this unique service, your business can have a “new and improved” look and update for your overall corporate image. Now is the time to receive a corporate image makeover so that your business pops out of this recession, and stands out to the community. This special co-op sponsored program provides you an affordable and convenient solution to make sure you separate your business from the rest and raise the bar again.

To turbo-charge your new image makeover, our designers will ensure that your new look are integrated into all of the VIP Collision Care tools you’ll receive as an integral part of your Membership and the purchase of this program.

Lobby Makeover

(1) Repair Process Poster
(1) Personalized Cube reception area display
(2) Personalized Collision Care VIP Posters
(1) Collision Care VIP counter matt
(2) Enterprise Consumer Pay counter matt
(2) Enterprise Consumer Pay Posters
(50) Enterprise Consumer Pay Brochures
(1) Large brochure counter display
(1) Small brochure counter display
(2) Collision Care VIP mouse pads
(10) Collision Care VIP sticky note pads
(1) GM Genuine Repair Program Sign
(500) Personalized Collision Care VIP brochures
(2500) Personalized Collision Care VIP Cards
Logo make over or re-design
Choose one of our personalized reception area videos

VIP CARD PROGRAM
Body shops should "regain ownership" of their customers - by marketing to them themselves.

How much better would your sales, marketing and customer retention be if you could transform all your past, present and future customers into card carrying members of your own VIP Program? By using this revolutionary tool and turnkey program, you will have what it takes to win in this shifting market against all forms of competition and steering. Now you’ll have the tools to ensure your customers come back to you. The Assured Performance Collision Care VIP Card program is the perfect product - a turnkey solution with all of the pieces you need to integrate the VIP cards into your sales, marketing and customer retention. This program is exactly what you need to have your own DRP - bringing your customers back to where they belong: your shop.

The most important aspect of marketing is getting and keeping your customers! What can you expect from this program? Deliver collision care and peace of mind! Increase your sales and retention up to 25% on redemption for Direct Mail, and give consumers sophisticated VIP Cards for dramatically increased customer retention!
VIP Card: Front

VIP Card: Back

VIEW ONE OF OUR VIP AUTOBODY WEBSITES:

Package 1

(1) Repair Process Poster
(2) Collision Care VIP Posters
(1) Collision Care VIP counter mat
(2) Enterprise Consumer Pay counter mat
(1) Enterprise Consumer Pay Posters
(50) Enterprise Consumer Pay Brochures
(1) Small brochure counter display
(1) GM Genuine Repair Program Sign
(1) Custom reception area video
VIP Training and Staff Certificates
(250) Personalized Collision Care VIP Welcome Guides
(250) Personalized Collision Care VIP brochures
(1000) Personalized Collision Care VIP Cards

Package 2
Includes everything from Package 1 plus items below:

(2) Personalized Collision Care VIP Posters
(1) Large brochure counter display
(2) Collision Care VIP mouse pads
(10) Collision Care VIP sticky note pads
(1000) Collision Care VIP Direct Mailers
(500) Personalized Collision Care VIP Welcome Guides
(500) Personalized Collision Care VIP brochures
(2500) Personalized Collision Care VIP Cards
Logo make over or re-design

Package 3
Includes everything from Package 2 plus items below:

(2500) Collision Care VIP Direct Mailers
(1000) Personalized Collision Care VIP Welcome Guides
(1000) Personalized Collision Care VIP brochures
(5000) Personalized Collision Care VIP Cards
(1) Personalized Cube reception area display

TV COMMERCIALS
Companies get huge profits through the publicity that television commercials bring. Don’t you think it is time for you to invest in one?

The TV commercial is generally considered the most effective mass-market advertising format.

Always dreamed of having your own TV commercial to play in your local area, but didn't have the big production budget to make it a reality?

Assured Performance is proud to offer a set of ready-made commercials suitable for television broadcast. We have filmed and produced 10 different commercials suitable for broadcast on TV, the internet, even in-movie-theater advertising. They're now available to you, our valued Co-Op Program Members. These commercials were filmed in stunning HD but will work on standard televisions as well.

The production was done in such a way that the shots are generic...by watching the commercials, you cannot tell what shop you are at. By utilizing creative camera angles, you get a big-budget commercial at a much more affordable rate.

Of course, we will integrate imagery of your shop as well. There are two ways to do this: send us some video of the front of your shop or send us a few still images of your shop.

Your video will be output in the proper format based on where you are broadcasting it. All commercial spots are :30 seconds in length.

We have developed these commercials in two categories:
For those who are part of the APN VIP Program and for those who are not. All commercial spots can be customized to include video of YOUR shop or still images of your shop. Your address and/or website will also be integrated as well.

VIP Commercials make specific mention of your acceptance into APN's exclusive VIP Program. Used as a powerful endorsement, the benefits to the customer are briefly outlined and integrated into these commercials. The voiceover in each of these videos is temporary: it can be replaced with any number of voices, male or female, old or young, utilizing the exact same script.

NON VIP Commercials are in essence the same as the VIP Commercials, but they are stripped of the mentions of the benefits of the VIP Program to customers. The voiceover in each of these videos is temporary: it can be replaced with any number of voices, male or female, old or young, utilizing the exact same script.

Contact your APN Sales Rep to order your commercial now.

Consumer Education Video
Companies get huge profits through the publicity that television commercials bring. Don’t you think it is time for you to invest in one?

The TV commercial is generally considered the most effective mass-market advertising format.

Are you ready to harness the power of television? This program is specifically designed to assist those that are ready and able to use advertising to grow their business.

TV commercials have become very popular for the purpose of advertising. These days TV commercials and corporate ads is one of the best ways for promotion of any product. Advertising have become very easy with the use of TV commercials.

Commercials are one of the best way to know the new products and services launched by any company within a small time period. Most TV commercials are of 30 sec. to 60 sec. long. So, now it has become very easier to get information on newer services by any company within a very short period of time.

TV commercials have given a good boom to the corporate industry. Corporate industry is growing very vast through TV commercials and corporate ads making. There are number of services which are served by the corporate ad houses to serve best the corporate industry.

IMAGE MAKEOVER
Getting a corporate image makeover is vital to a company that wants to be better than the next. We can upgrade you.

Need a new look, better logo, decent website and a face-lift for your corporate image?

This package gives you all of the elements you’ll need, packaged at a highly affordable price. Tap into the best designers available to give your business a
new and improved curb side and customer appeal. We’ll give you option and
look and feel you want, while you focus on running your business.

Using this unique service, your business can have a “new and
improved” look and update for your overall corporate image. From
logo to websites, business cards to color scheme, we’ll help you
keep a competitive edge so your business does not melt into the
same-old scenery. Now is the time to receive a corporate image
makeover so that your business pops out of this recession,
and stands out to the community. This special co-op
sponsored program provides you an affordable and
convenient solution to make sure you separate your
business from the rest and raise
the bar again.

To turbo-charge your new image makeover, our
designers will ensure that your logo, color scheme,
website, and new look are integrated into all of the
VIP Collision Care tools you’ll receive as an integral
part of your Membership and the purchase of this program.

VIP Marketing Tools

Exclusive sales, marketing & customer retention programs topick from to assist you in growing your business and increasing your profits

Exclusive sales, marketing & customer retention programs to
pick from to assist you in growing your business and increasing your profits