OEM CERTIFICATION 2.0: The CRP Model Videos

Assured Performance “Certified Collision Care Provider” videos offer the Assured Performance Certified Network a peak into what they need to do to take their Certified business to the next level, from being OEM Certified to being an OEM Certified Collision Care Provider. Each video plays a strategic role in demonstrating the importance of being a Certified Collision Care Provider. Learn what is available to you as an OEM Certified shop and how to use each of the systems and tools to become the most valuable Certified Collision Care Provider and continually increase the value of your business.

Certified Collision Care Provider: Blueprint for Success


With the near quantum leap in vehicle technology, including advancements in materials, accident avoidance, driving assist technology, and more it has made today’s vehicles far more complex and integrated when it comes to repairs. As vehicles change, so do consumer and insurer needs. Demands and expectations grow and evolve. To accommodate these changes, the repair businesses need to change as well. This video covers the blueprint for shops to be successful with the changing times.

Certified Collision Care Provider: Business Model


Take OEM Certification to the next level by leveraging the Certified Collision Care Provider model. This model includes best practices from the Certified Network, such as providing your customers a White Glove Experience, leveraging the Human Resource Management system, using the quality assurance system to document OEM repair procedures, safeguarding your business and consumer data, taking advantage of the system to review and monitor your key performance metrics, creating a well-defined marketing plan and sales process that leverages your exclusive certification credentials, and providing your customers with the certificates of repair, authenticity and compliance, just to name a few! These tools will allow you to transform your business and take the next steps to being in a league of your own.

Certified Collision Care Provider: Key Elements


A Certified Collision Care Provider’s business is an asset worth at least 10 times its earnings. Some of the key elements of a Certified Collision Care Provider include a marketing machine that leverages OEM credentials, OEM tools, promotions and Press Releases. They use a CRM system to maximize marketing opportunities and obtain ownership of their customers and install a culture of Collision Care using a host of tools such as the Quality Assurance Program, Customer Relationship Management system, Skill and Training assessments, Certified repairs and more.

Certified Collision Care Providers are process and purpose driven businesses with 5-star ratings and rankings based on key performance indicators. They have clearly defined procedures and an exceptional production operation with lowest cycle times and almost zero defects, resulting in 20% annual growth with 20% pre-tax operational profit, all without taking advantage of customers or insurers.

EXCLUSIVE FEATURES

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OEM CUSTOMER REFERRAL PROGRAM

Referrals direct from OEMs, connecting Certified Shops with customers.

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SHOP LOCATOR

Listing in the online body shop locator linked directly from the OEMs' web sites with a personalized micro-site and link to your shop's website.

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CONSUMER ADVOCACY

Listing on consumer-facing Assured Performance Collision Care (consumer advocate) shop locators.


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COLLISION CARE MARKETING TOOLS

Access to an arsenal of Collision Care marketing materials to differentiate Certified Shops from local competition.

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CONSUMER AWARENESS AND PUBLIC RELATIONS

Periodic press release communications distributed to your local media.

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DON'T LET YOUR CUSTOMERS GET STEERED AWAY

Online appointment setting and electronic dispatch to your shop from the locator and smart phone apps.